"If someone would have told me that we would quadruple our average month’s revenue by hosting the pop-up, I would never have believed them. But, we did! Everything the Miracle team has developed over the years comes together to create an amazing guest experience, and we’re excited to host the pop-up for many years to come."
"Miracle is our favorite, insanely busy way to end every year with our team. Using cocktails, hospitality, music, and extreme amounts of holiday baubles, we help bring a much needed dose of cheer to our city."
/ Eric Simpkins, The Lawrence IN Atlanta, Georgia /
"Miracle in San Francisco was an absolute success! Not only did it bring in guests that have never been to PCH, it made us all new regulars that can't wait for Miracle to come back. Hands down the best business model out there with proven success."
"Bringing something fun and exciting like this to a small market like Connecticut was refreshing for our guests to experience. We were well-received and doubled our sales for December from last year. Can’t wait to host it again."
"From a bartender's perspective, the program is super bartender friendly. And not only are the drinks great, the money is even better! We exponentially grew our numbers, sales, and tips. Can't wait to do it again next year."
"Miracle on Delray Beach at Death or Glory was a tremendously successful partnership for us! In warmer markets, providing an excuse to get into the holiday spirit was contagious, and with local press and word of mouth, the interest in our cocktail bar spread like wildfire. The recipes, retail items, and marketing materials provided by Miracle set us up for such success that the hardest part about participating in this pop-up was looking at January's numbers."
/ Annie Blake, Death or Glory IN Delray Beach, FLorida /
"Working with Miracle this year blew last year out of the water! December is already our busiest month so it was hard to imagine a huge increase in sales. I was wrong! We nearly doubled our sales from last year's Miracle pop-up. The camaraderie that was built between staff and management to make this year a success has continued to shine."
“We weren’t 100% sure what to expect when signing up to host our first Miracle pop-up. We knew the stretch between Black Friday and NYE were some of our busiest sales weeks of the year, and didn’t foresee us being able to expand on those numbers too much. Boy, were we wrong! We saw 40% sales growth over the previous year’s ($120k more) 5 week holiday stretch, and the reason? Miracle! Joann, Brandi, the folks from Magrino PR and the rest of the team were all super supportive along the way, and our expectations were exceeded tenfold. We can’t wait to do it all over again next year!”
/ George lahlouh,Paper PlaneINSan Jose, California /
"Miracle was exactly the thing that San Diego was looking for. Even though it is clear skies and sunshine during December, local cocktail lovers were still looking for a haven for holiday cheer and they were willing to travel from all the way across the county to experience it."
"Being the first Miracle pop-up in Asia was a major risk for us at Lily and Bloom. But with the communication and support of the Miracle staff, it was a major success! We had one of the best months in our 7 year history. We can't wait to bring it back with a full year of publicity to back it up."
"Being able to marry two of my favorite things, Christmas and cocktails, is a dream come true. We have hosted Miracle for 2 years now, and it has allowed us to reach new clientele, grow our business, and experience record-breaking sales, all while spreading Christmas cheer! Plus, using Miracle as a way to partner with a local charity, we've been able to give back to our community."
"Not only did we see an enormous spike in business for the month of December, but we've been experiencing great retention ever since, after having ended up on the radars of customers who wouldn't have known about us otherwise."
“This was one of our biggest professional undertakings to date and we were rewarded tenfold in every possible way. We swung for the fences and Toronto responded with enthusiasm, raising $30,000 for a local Women’s Shelter in just a month. So proud to have been a partner and bring this incredible pop-up to our city. We can’t wait for next year!”
/ Lauren McKenna IN Toronto, Canada /
“Miracle has been a game changer for our bar and our community. People look forward to it now every year and count down the days. We get tagged in posts throughout the year when people drink out of their mugs. It really is like the Super Bowl for us.”
“December is one of our top months annually, so while I expected an increase in sales, I never expected just how extreme that increase would be. The reaction from our community was overwhelming. 17 out of 34 days of the pop-up showed numbers that beat our best sales nights throughout the rest of the year. The whole town was and still is talking about it—we already have reservations booked for next year!”
“Miracle was the perfect fit for us. The nostalgia fit so well with our established brand that it actually felt like a natural extension of who we are - we just Miracle-ized it. We saw a 30% increase in revenue for the duration of the event which exceeded our expectations.”
